The Growth of Digital Marketing: An Overview

R Ratheka¹, M Anitha²

¹Assistant Professor, Research Supervisor & Guide, PG and Research Department of Commerce, Mannar Thirumalai Naicker College, Madurai

²Part-time Research Scholar in Commerce, PG and Research Department of Commerce, Mannar Thirumalai Naicker College

Abstract

The exponential growth of digital marketing has profoundly impacted the business world, transforming the way companies engage with customers build brand identify and drive revenue growth. By leveraging digital channels technologies and data-driven insights, business can now deliver personalized experiences, optimize marketing efforts and respond to evolving consumer needs, ultimately gaining a competitive edge and achieving long-term success in an increasingly digital economy. The growth of digital marketing has revolutionized the way business interact with customers and promote their products or services. With the increasing use of digital technologies, digital marketing has become an essential component of modern marketing strategies. As a result, business are now able to reach a wider audience, increase brand awareness, and drive conversions more effectively than ever before.

Keywords

• Digital Marketing, Business Growth, Customer Engagement, Brand Identity, Revenue Growth, Personalized Experiences, Digital Economy

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Cite this Article as Follows

R, R., & M, A. (2025). From theory to impact: New visions across disciplines: FTI July 2025 [Hard Bound]. In D. James (Ed.), From Theory to Impact: New Visions Across Disciplines (1st ed., Vol. 1, pp. 1–9). ASDF International. https://edlib.net/2025/fti1/ftijuly2025006.html