Exploring Virtual Reality in Social Media Marketing: Unlocking New Opportunities for Brand Engagement

G Sai Mohana

Assistant Professor, Department of Commerce, Mannar Thirumalai Naicker College, Madurai.

Abstract

As the digital landscape evolves, Virtual Reality (VR) has emerged as a powerful tool for enhancing consumer experiences and its integration into social media marketing offers exciting new opportunities for brands to engage with audiences. This study explores the potential of VR in social media marketing, examining how immersive and interactive VR content can elevate brand engagement, foster deeper emotional connections and improve customer retention. By offering users unique, personalized experiences, VR allows brands to create memorable, interactive environments that go beyond traditional advertisements. This paper investigates the ways in which VR can be applied to social media platforms to increase user interaction, create immersive brand storytelling and open new avenues for product promotion. It also examines consumer behavior in response to VR-based marketing strategies, highlighting both the opportunities and challenges that brands face when adopting this innovative technology. Ultimately, this research demonstrates how VR is poised to revolutionize social media marketing by transforming brand engagement into a more dynamic and immersive experience.

Keywords

• Virtual Reality, Social Media Marketing, Brand Engagement, Immersive Experiences, Consumer Interaction.

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Cite this Article as Follows

G, S. M. (2025). From theory to impact: New visions across disciplines: FTI July 2025 [Hard Bound]. In D. James (Ed.), From Theory to Impact: New Visions Across Disciplines (1st ed., Vol. 1, pp. 1–9). ASDF International. https://edlib.net/2025/fti1/ftijuly2025013.html